Mr. Up Drive-Thru Coffee was created to redefine the drive-thru coffee experience with a brand that energizes both body and spirit. Tasked with developing the brand identity, we crafted a bold and uplifting experience centered around the themes of movement, energy, and connection. From naming the concept to writing taglines like "Drive In, Fuel Up, Thrive Together" We aimed to create a brand that resonates with a young, vibrant audience. The project also included designing website copy, merchandise taglines, and messaging strategies to ensure every touchpoint reflected the essence of the Mr. Up experience: fast, fun, and inspiring.